Our mission is ‘to preserve and interpret the heritage of Brooklands, to use that heritage to inspire and educate and to provide a world-class visitor attraction accessible to all.’ In 2011, we adopted the following vision that explains how the Museum wishes to fulfil this mission and make a difference to its community in the next 10 to 15 years: ‘Through inventiveness, expertise and above all, a sense of adventure, Brooklands changed the world. Building on that amazing legacy, we will use those qualities to inspire future generations to shape their world.’ The vision was derived from an examination of Brooklands’ intangible heritage – ‘the Spirit of Brooklands’ - and considering what it would mean to share that spirit with future generations. Our aim is for Brooklands to be ‘best in class’ and an internationally recognised ‘living museum’. By that we mean that the Museum will be a place of activity: we will demonstrate our aircraft and cars by running engines and provide rides on Test Hill and the Banking; we will continue to develop our learning and family activities for all ages, with volunteers who will interact with visitors to ensure that they get the most out of their visits. Our site will be dynamic with constantly developing exhibitions and displays and we will not be afraid to try new things. Brooklands is built on real stories of people with a passion for breaking the mould, their genius and invention, celebrated on the actual tarmac and in the very buildings ‘where it actually happened’. The Museum will continue to be at the forefront of preserving the heritage of Brooklands, both on its own site but also taking a lead and influencing the landowners and stakeholders in the wider Brooklands area. We will strive to be educationally excellent, which we will achieve by instilling traditional museum values of scholarship and research into modern interpretation and continuing to develop our successful schools and college programme.