In4mation is a surf/skate brand that is taking the world by storm. The concept of the name In4mation was from a popular cartoon VOLTRON, in which unique characters assembled to become one indestructible machine. The name In4mation and the “plus” logo mark symbolize a unique bond and signify In4mation’s positive outlook and welcoming attitudes attained by exploring varied paths of life. In4mation’s motto, “ I SHALL PROCEED…AND CONTINUE” is a catch phrase taken from an influential hip-hop band that serves as a reminder to follow our chosen paths and to keep on moving forward. In4mation’s strength in this niche market is built upon a set of varied experiences, from being clothing reps, buyers, freelance designers and pro/am skate and surf team riders. In4mation will always be going against the grain, leading instead of following, with alternative design concepts and eclectic lines and products. The In4mation crew is truly blessed to be able to grow, using fresh perspectives that come into play against major lackluster retailers that make mundane attempts at pleasing the masses.