Armancon SA, for 15 years operates in the production and distribution of high quality products, exclusively oriented in female-beauty sector, with basic business activities ‘cosmetics’ and ‘fashion’. Philosophy of the company is the continuous development of its products, according to current and emerging trends of consumer behavior. Having built trusting relationships with professionals as well as end users, company currently distributes its products in a selected sales network, in Greece and Cyprus. The journey of Armancon starts back in 2001, with the launch of fashion brand ‘azadé’, in the field of bijoux-accessories. The new brand quickly expands into new categories, with the launch of ‘azadé Maquillage’ series, ‘Arôme Nature’ body care series and ‘Mixt Range Beauty Accessories’. In that way, ‘azadé’ converts into an umbrella-brand of the broader cosmetics and fashion market. Meanwhile, apart from design, production and distribution of in house products, the company expands its business by ensuring the exclusive import and distribution of recognizable and leading in their category trademarks. Prominent is the brand ‘essence’, the ‘no1 value cosmetics brand in Europe’, as well as the ‘Beverly Hills’ brand. Finally, company undertakes distribution of ‘Olivia’. Nowadays, Armancon is represented in maquillage sector by ‘essence’ and ‘Catrice’, in the area of personal care by ‘Olivia’ and finally in dental care category by ‘Beverly Hills’. In 2014, company has decided to spread its wings into new product categories. Through its subsidiary, ‘Melion’, it starts to operate in food category starting with the launch of honey ‘Melifico’. Furthermore, listening to ‘all natural’ trend and being in line with the increasing consumer need for natural products, Armancon has started the exclusive distribution of various Greek natural cosmetics brands.