A+ stands for quality and co-creation with clients and the experts needed to make new ideas happen for real. Diversity and taking on exciting new challenges are what drive A+ aka Design Director Alrik Koudenburg. It makes work feel like play. Projects range from interiors and retail - to unique events and experiences - from branding strategies to city planning and landscape design. The portfolio exists of multi-disciplinary projects like the concept & prototyping of a Treetent / high-end retail objects for Levi’s Europe / brand- and store-development of Frozz (frozen yoghurt) / developing visibility items for Heineken, their HQ lobby-bar and activation of Heineken's UEFA sponsorship / the first Nike Park (2000), a Nike Air Force-1 popup studio, a temporarily Nike Running Clubhouse – furthermore Nike Store & Nike Town change-outs, hospitality events and sales meetings / revitalization of the Grevelingen region (Nirov) and a highway development plan (Rijkswaterstaat) / the concept & design direction of the Nothing Cardboard-Office / restyling of Philips Offices and the spatial design of the PICNIC event 2010.