The Qode is a Dubai and Saudi Arabia-based Luxury and Lifestyle Brand Consultancy, Public Relations, Digital and Events company which utilizes its strong understanding of the regional market to help both local and international brands achieve and maintain the highest brand equity while ensuring the brand is at the forefront of the luxury consumer market. The Qode, Karla Otto, Lefty, K2 and Bureau Betak are forming The Independents, a global marketing and communications group for industry leaders across luxury and lifestyle.