Empowering the self-care revolution, ApoWiser brings personalized guidance to the online world of Over-The-Counter (OTC) pharmaceuticals - from OTC medications to vitamins, minerals, and supplements (VMS). Navigating the often overwhelming online marketplace, our advanced Business Intelligence (BI) system delivers science-based, individualized recommendations, filling a crucial gap in the industry. Considering unique factors such as age, health conditions, and the latest validated information, ApoWiser offers consumers a tailored shopping journey, guiding them towards the OTC and VMS products that best match their needs and lifestyle. Already integrated into the platforms of leading health providers and pharmacy chains like Super-pharm, Superdrug, and Maccabi healthcare services, ApoWiser has tripled conversion rates and significantly boosted consumer engagement over the past two years. As the global OTC pharmaceuticals market continues to grow, ApoWiser stands ready to redefine digital self-care. Step into the future of personalized healthcare with ApoWiser - your trusted partner in the digital self-care revolution.