Digital technologies are playing an increasingly active role in human life, and at the Advanced Reality Lab (ARL) at the Sammy Ofer School of Communications, we are studying this process in a multi-disciplinary perspective. We focus on two technologies: virtual and augmented reality, as possible candidates for the “ultimate display” together with brain-computer interfaces, as a possible candidate for the “ultimate interface”. Thus, our projects span human communication, neurophysiology, psychology, computer science, art, and collaboration with the industry.