Indifi believes in helping small businesses grow by offering loans to those that have potential and intent. Most such businesses have little or no access to financing from traditional institutions such as banks or lack either collateral or finance data trail to access a loans. Indifi is a technology platform that gathers and analyses data of businesses from various sources and draws insights to judge their credit worthiness, their past and current performance in context of the industry they are operating in. This differentiated approach helps find businesses that are low on risk and high on promise thus opening up possibilities for those who earlier had no access to short or long term business funding. Indifi takes the relevant applications to multiple lenders, increasing the chances to secure a loan and creates choice for lenders to pick the ones they wish to back. The approach makes the loan process smart by minimizing risk, reducing paperwork and associated costs, while providing a simple and hassle free experience setting the businesses on the path to growth.