American Dairy Association Indiana, Inc. (ADAI) is a not-for-profit promotion, advertising, and nutrition education organization funded by and serving Indiana dairy farm families. We provide service to consumers, health professionals, teachers, food service professionals, and also our friends in the dairy industry. Our organization is affiliated with the National Dairy Council. The National Dairy Council (NDC) is the nutrition arm of Dairy Management Inc and has been a leader in dairy nutrition research, education, and communication since 1915. NDC provides timely, scientifically sound nutrition information to the media, physicians, dietitians, nurses, educators, and consumers concerned about fostering a healthier society. Our Winners Drink Milk and other marketing programs and services reach Hoosiers through print and radio media, special promotions and events. The Indianapolis 500 Victory Circle Bottle of Milk tradition, The Fastest Rookie of the Year award program, the annual Ice Cream Social on Monument Circle, the Indiana State Fair Dairy Bar, and the Indiana State School Music Association competitions are just a few of the many activities sponsored or supported by ADAI. Currently, the statewide effort to educate consumers on dairy farming practices, entitled "Every Single Day," can be heard on radio and viewed on Youtube.