Who We Are Founded in 2000 and acquired by AmWINS in 2016, True Benefit assists Professional Employment Organizations (PEOs), small businesses and individuals to get the best insurance plans to meet their strategic insurance needs. We leverage the large buying power of thousands of small clients under the PEO umbrella to scale attractive, competitive solutions to our clients. Our goal is to develop strategic benefit strategies that bring smaller companies the offerings typically available only to Fortune 500 companies. Daily, we seek to help our clients attract and retain world class employees and receive a better ROI on their most important asset, their employees.