New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the 60% of consumers who live in the New Heartland. We specialize in helping our clients understand the role culture, core values and lifestyle passions play in buying behavior. Fueled by proprietary insights, we build programs to create engagement platforms built on the key New Heartland lifestyle touch points (music, food, fashion, sports, technology & outdoors). What is the New Heartland? It’s home to the largest and most diverse cultural segment in America (Midwest, Southwest and parts of the Southeast). Shared values, tightly-knit communities and deeply-connected families are a few of the important characteristics that define this loyal, passionate group. We offer a full portfolio of services focusing on brand strategy, content creation, and digital/social strategy. Through proprietary research and market immersions, we develop culturally relevant strategies to connect brands with New Heartlanders.