Under the creative direction of Rachael Fry, known for her considered selection of atelier-based brands, C. Gallery represents prominent and emerging artists, both Australian and international, working to elevate quotidian mediums through unexpected forms. Through this expanded focus, C. Gallery exhibits Sculpture, Decorative and Applied Arts as a natural complement to Criteria’s long-standing interest in collectible design and art. C. Gallery seeks to challenge the delineation between traditional collecting categories in order to more accurately reflect the sensibilities and tastes of the highly engaged Australian art and design community. Committed to exhibiting works that exemplify the high standards of artistry, coherence of vision and technique that have been the hallmarks of Criteria’s collection since its founding, the gallery space dovetails physically and metaphorically into Criteria’s Cremorne showroom.