The IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem. Our mission is to simplify the distribution of information. We develop and promote efficient technical standards to improve the management and exchange of information between content providers, intermediaries and consumers. We thereby enable easy, cost-effective and rapid innovation, and product development. We are committed to open standards and make all of our standards freely available to our members and the wider community. Founded in 1965 and based in London, the IPTC brings together the world's leading news agencies, publishers and industry vendors.