Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding Established under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum in 1998, the SMCCU is a non-profit organisation, based in the traditional Al Fahidi district in Bur Dubai. With an overall objective to improve cross-cultural understanding, integration and communication between locals and foreigners across the UAE, we invite you to engage in any of our ongoing activities to learn more about local culture in Dubai, Emirati traditions, Arab heritage, business etiquette and lots more!