* Mission: We are working towards service excellence to become among the best GSM operators in Yemen, aiming to reach and exceed the expectations of our Customers, Shareholders, Vendors, Dealers, Employees and Community alike. * Vision: Lead a real “market” in customer service driven by the convergence of the telecom technology. Build a strong partnership with our vendors and dealers to enhance a continual win-win situation. Be the employer of choice in Yemen & build a strong motivated team. Community Support, through contributing in the development of Yemen. * Our Values: We do believe in : Integrity. Improvement. Respect. Team Work. * Our Objectives : And Yemen is Happy… is the reason why we exist, a commitment to spread the smile on every face through: Best Coverage. Best quality of voice calls. Best Prices & offers. Best Services. Community Support.