Millford. Now known as Brand Potential. We may have a new name and identity, but we are your same dedicated creative team, delivering the same great work. But now we are more. We are the next generation. Since joining the Candid Platform, we discovered a shared drive, skill and mindset with our sister agency Brand Potential. We saw an amazing opportunity to grow. Bringing together their know-how of consumer insights, innovation and strategy and our creative and brand building skills. And so, we made it official! We are now, proud to be, Brand Potential. Together, we are an agency where commercial and creative meet, to build brands for the future. We bridge the gap between strategy and execution, with a multidisciplined collaborative team with combined skills of: - Brand naming, identity & design - Brand strategy, positioning, portfolio and architecture - Ideas, inspiration & innovation - Insight & Foresight - Data & Analytics