With strategic thinking and smart technology, careful curation, we help brands own the spotlight. Because we believe sought after brands don’t happen by chance. They’re created. We help brands be seen, appreciated and remembered by the right people. Desirability is the difference between needing something and wanting it. Between a one off purchase and a life long allegiance. Between seeing a brand and being irresistibly drawn to it. At BackLite, we believe a brand’s desirability can be maximised. We call this Desirable by Design®. Headquartered in the United Arab Emirates, with offices in Abu Dhabi and Dubai, we are a specialist Out-of-Home (OOH) media company renowned for its innovative approach and commitment to pushing the boundaries of advertising. We have a well-justified reputation for our sites' elegant and unique design, and we are known for only installing them in the most prestigious locations.