AmWire founder Albert Awad envisioned this very first wire factory in the Philippines to locally manufacture electric wires to spread power throughout Manila and outlying small barrios. Benchmarking its operations with international standards and employing competent Filipino experts, AmWire was organized in 1954, incorporated in 1955 and launched its full operations in 1956. The company also began integrating a series of product testing in its assembly line to ensure that each product passes the standards for quality, resilience, correct lengths and weights in its category. From its premium raw materials, cutting-edge manufacturing processes, and reliable product testing protocols, AmWire wires and cables have consistently complied with local and international standards. Its flagship brand Duraflex, which symbolizes the company’ commitment to quality, has remained the brand of choice for the safest and most reliable wires and cables for electrical transmission and construction projects.