THE ULTIMATE PLAYGROUND The latest gadgets, the biggest brands, amazing live demos and interactive entertainment! Wed 16th – Sat 19th March 2011 Abu Dhabi National Exhibition Centre United Arab Emirates More days! More zones! More activities! More excitement! The Ultimate Playground Slated to be the biggest exhibition of its kind in the world by 2014, the 2011 edition promises four days of sheer fun,establishing the show as Abu Dhabi’s premier lifestyle event. Held at ADNEC from the 16th to 19th of March 2011, this spectacular lifestyle show combines the latest technologies and the biggest brands along with high impact entertainment features, all packed into four days of non-stop action and sheer excitement. The Perfect Consumer Exhibition Select exhibitors across 46 exclusive categories will have the opportunity to showcase their products to an auent target audience of over 60,000 visitors, passionate about the biggest and the best the market has to Zones: * Drive * Ride * Off Road * Marine * Aviation * Digital * Fashion * Wellness * Adventure * Life Style * Ladies zone * Music Lounge * International Village