The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings. Our Members include 150+ of the country’s premier global, mid-size, regional and specialty firms across every discipline and practice area. While many provide fully integrated marketing services to clients, all lean in on the value of earned media – it is at the core of what our agencies do. The PR Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serve as an authoritative source of information and expert comment and to help set standards for the industry. The PRC provides its members guidelines that include the Code of Ethics and Principles, which specifically addresses transparency and disclosure.