The Invictus brand is a leader in Fitness industry in Kazakhstan represented in several cities: Astana, Almaty, Shymkent, Semey, Oskemen. The company pays great attention on developing new products within the infrastructure of the clubs and implementing world best practices. Invictus Fitness is based on following pillars: Tech Solutions Customers use our mobile app to check-in, plan their trainings, track results, control the locker in dressing room and get news. We are also looking forward for developing the marketplace where our customers can purchase additional services and products Ecosystem approach The premium franchise branches include sport facilities for kids along with education classes. Invictus launched Fitness Academy to provide the branches with hi-pro trainers. This solution has a social impact on market which allows the Academy alumni to start their careers as trainers in any fitness company, since our brand is highly recognized as the quality mark. 3. Gamified fitness product The biggest challenge for any fitness club is to keep its customers involved. Apart from ergonomic interior soltions, we developed a truly unique product: Hero's Journey - gamified fitness, where customers use mobile app to track results, get bonuses for each training, they can win additional classes and bonuses, go through specified marathons, receive useful content. The app demonstrates ranking of participants so it triggers competitiveness, and as a result, it positively affects on attendance. Market Disruptor philosophy Invictus from Latin means "unconquerable". We are the first fitness brand in Kazakhstan to host NPC Tournament, which has never been conducted before in our country. Apart from premium branches we launched "Invictus GO" franchise branches with affordable prices, yet with premium equipment. We plan to launch 50 Invictus GO branches in all cities in Kazakhstan till 2025. We challenge the whole market. It is our DNA. To be invincible, to be - Invictus.