To narrow it: creative directing and strategy. However, we are also familiar with project management, marketing, communications or copywriting side of things. We joined forces because we are done with freelancing. It’s hard to get things done right when you’re alone and we want to do great things. We no longer believe in the classical agency structure and we want to try to do things another way. Alongside us, we have a team of consultants, freelancers or even other agencies that we have been collaborating with for years. Together, we can manage any type of project. This collective is lead by Alexandra Crăciun, our steel beam and our strategic thinker. Everything you see here has her touch. Our expertise is branding, but we’re not stopping there. We start with the client’s plans and vision, we develop the concept strategically and then we move on to implementing it. We stay close to the brand until it walks on its own feet or until we feel that it no longer needs us. We want to build solid brands and long-term relationships. We want to be there, both in the second that the first sketches are drawn, but also for the moment the first stone is physically laid in the foundation. We want to work with people we share the same values with and with whom we have a common vision. Long-lasting. With essence and elegance.