The Sustainable Markets Initiative (SMI) was launched by His Majesty King Charles III, in his former role as Prince of Wales, at The World Economic Forum 2020 Annual Meeting in Davos with a mission to kickstart bold and imaginative action across the next decade. The SMI aims to lead and accelerate the world's transition to a sustainable future by engaging and challenging public, private and philanthropic sectors to bring economic value in harmony with social and environmental sustainability. As part of the SMI, RE:TV is a showcase for inspiring innovations and ideas for a sustainable future.