Today’s children may be the first generation to have a shorter life expectancy than their parents. Aspire want to change that. We know active children do better and we know that the first ten years of a child’s life provides a critical window for creating a lifelong commitment to physical activity.   Combating inactivity requires a change in participation trends and attitudes to physical activity in the school environment and at home. Simply, if physical activity were a pill, doctors would be rushing to prescribe it!   Aspire do not prescribe magic pills. Instead, our customer centric approach helps engage children and young people in physical activity. We do this through an award winning delivery, training and partner framework for the purpose of improving physical literacy, health, well-being and academic achievement.