The Point is a global insights agency started by smart, senior thinkers. It’s the place where the art of empathy meets the power of data. We find deep insights into how things are now and sharpen them to a point, so you can use them to change what happens next. Because in a world that’s overflowing with information and opinion, anyone can know. The Point is to understand. Our principles Experience meets experiments: we've got a bunch of experience and expertise. But approach your brief with a fresh and experimental mindset We're all in: we focus on your project, and get it done brilliantly, quickly, and efficiently Insights that don't need an instruction manual: We focus relentlessly on being straightforward, memorable, and usable