To engender a movement, to move minds and hearts, advertising today is a feeble instrument. To get that all important but imperceptible nod from the viewer, reader, listener or passerby, we create a 'common sense' regarding what you want to sell. The customer is no longer asked for an agreement to purchase your idea, but a willingness to live with it, and -- even better -- to die for it. Creation of Consent and ConsensusTM is a powerful marketing philosophy and template that can situate your product in the customer’s ideal order of things.