In 1989, as Designer and CEO, Michele Bohbot launched her fresh, contemporary collection under the label BISOU BISOU, French slang meaning, “a little kiss.” Bringing her vision of Parisian street fashion with a modern style to American women, the collection incorporated sportswear, denim and beautiful dresses along with licensees for shoes, outerwear, handbags, and accessories. The collection was met with immediate success. In its 20 year history, BISOU BISOU has become a global fashion leader. For her excellence, Michele has been the recipient of multiple awards. In October 2001, she was recognized as the “Best Contemporary Designer” at the Dallas Fashion Awards. In April of 2002, she was honored as one of “The Leading Women Entrepreneurs of the World.” In 2003, Michele signed a licensing agreement with JCPENNEY, giving exclusive distribution rights to this fabulous retail chain. In 2006, Michele launched MISS BISOU, a chic junior line with flair and sophistication for American teens, which is also available through JCPENNEY.