Founded in 2014 by young entrepreneur Alex McBride. At The 5TH we believe in the romance of watchmaking and power of watches to connect us to powerful emotions, whilst also saying something about us to others. Our mission is to drive progress in the watchmaking category by removing the price-barrier and connecting traditional craftsmanship with contemporary culture. All of our original designed watches are offered in limited runs and time-frames via our online store; providing an exclusive experience to our customers. Like the best things in life, our watches are not easy to get and they’re worth waiting for. Watches Worth Waiting For Watch This Space