Loke Mackenzie delivers consumer insight and product innovation to leading companies. We help clients develop compelling products and user experiences, using a combination of consumer understanding, design thinking and communication strategy. Although Loke Mackenzie was founded less than a year ago, it offers skills and expertise to equal the most established agencies in its field. In the 20 years' combined experience of the two principals, we've participated in the core innovation activities of industry leaders, including Procter & Gamble, Kraft, LEGO and PepsiCo. Much of our current work is focused on products in personal health, beauty, apparel and household care. We contribute to different stages of the innovation process, and have recently helped clients to: - identify unarticulated needs - design emotionally relevant product features - explain technical performance to consumers - improve user compliance