AdverNet, in its traditional B2C media entertainment arena, exploits dalealplay.com which is the first Spanish Language UGC video portal that has a great number of unique users and serves a tremendous amount of videos daily in Spain and Latin America. AdverNet started with OZÚ, in 1996, and has grown passed the Research and Development Company of Vocento. The company is now focused into innovative video solutions, mobile, and transactions managers for third party clients as well as end-user solutions, some of which, have had government funding (Spain). AdverNet currently maintains and strategy alliance with PRISA and has the following brands / products: dalealplay, TVendo, OfferKlub, V-Shaker and SmartGen.