Activating audience insight through unrivalled human understanding, media execution strategies and sustainable technologies. At our core sits the Fifty Platform, which makes sense of complex audience datasets and develops them into tribes, an impactful and insightful customer segmentation interface with applications across all marketing functions of the advertiser. Clients such as Red Bull, Bentley, Save the Children, BrewDog and Garmin use the Fifty Platform to understand their audiences better and target them more efficiently.