other is the creative business. Our field is the full spectrum of commercial creativity: anything where ideas and the ability to implement them beautifully make enterprises more successful. When other was launched in 1996, the name was a statement of intent. We set out to be different and better than the established agencies. We set out to take the untrodden path. To be one of a kind. That’s the essence of creativity. Our strengths as an agency range from full-service advertising to fundraising for charities. From our London base, we work with prestigious clients worldwide and are chosen by the most influential and successful leaders and marketers: people who really know where to source the best for their businesses. Our core offering is commercial communication and agency services, where our unique tools ensure everything we do for you will be both creative and effective. But we look for other fields in which our skills make a difference, by, for example, creating our own limited edition products, or providing consultancy and training around creativity.