BLUP was founded by Dines and Alex, creative pioneers shaping culture for over 10 years. BLUP is an independent creative company; within our ecosystem, we’re redefining culture, commerce, and coaching. BLUP has a team of world class talented creatives, curators and innovators. BLUP boasts iconic collaborations, having teamed up with EMI Records, Nike, Disney, EA Sports, Hasbro and Adidas to name a few. BLUP is multi-award winning. BLUP has a 50K+ strong network that helps keep us ahead of the curve. BLUP maintains academic hustle, partnering with leading universities to sync with tomorrow’s talent. BLUP has taken the stage at world-wide industry events, sharing insights and shaping the future of creative culture. Our next move? Transitioning into a brand powerhouse fuelled by an ecosystem designed for the modern creative lifestyle. Get ready. We’re just getting started.