We are a global evolution hub that specializes in building brand relevance and increasing organizational value. We use a process called ICE, which stands for Investigate, Create, and Execute. Over the course of three phases, a team of researchers, sociologists, humanists, business engineers, narrators, and other experts delves deeply into macro and micro-level factors to determine the brand and business evolution that works best for your organization. We then prepare an execution plan that outlines how to integrate the strategy and help you navigate the process while assembling the right team.  Our philosophy is based on the "life is a game" theory, which asserts that evolution is the most fundamental principle of life. Because evolution involves adaptation, life can be seen as an omnipresent game of adaptation. And the winners are the ones who know how to play it!