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Alex Balfour
Co-Founder at Generate Digital
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Work Experience
Co-Founder
Oct 2020 - Present · 4 years and 2 months
Non-Executive Director
May 2011 - Present · 13 years and 7 months
Assessor
Nov 2013 - Present · 11 years and 1 months
Company Details
2-10 Employees
Generate Digital identifies, engages and commercialises digital audiences for sports and entertainment brands. We are working with world-renowned rights holders in over 100 territories to size, address and convert online audiences to streaming and generate subscription, advertising and sponsorship revenue. We have over 25 years experience of managing digital audiences and generating value from data. We helped develop the digital commercial sponsorship programme for UEFA’s Champions League and delivered all the digital channels for the London 2012 Olympics.
Year Founded
2020
Social Media
Linkedin
Industry
Advertising Services
HQ Location
London, GB
Keywords
OTTSponsorshipData & AnalyticsCommercialisationAudience Insightand Revenue generation
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