Identity innovates Business - We develop sustainable, competitive advantages for companies, brands and organisations by helping them understand, realise and activate the power of their identity. We believe in letting your identity – who you are, why you are here and how you do it uniquely – be the foundation for everything from business strategy, culture and employer branding to positioning and brand building. By introducing identity as a (self-) management tool, we are changing how companies think and work by empowering the organisation with a compass that becomes a frame for decision-making, a parameter of differentiation, and a generator for measurable results. To learn more about IDna Group, visit our website www.idnagroup.com