The A' Design Award and Competition has been established to praise innovative and unique design works from around the World. The primary goal of the A' Design Award is to create a global awareness and understanding for great design practices and principles. The ultimate goal of the A' Design Awards is to encourage designers, companies and brands worldwide to design excellent projects which benefit society. Winners of the A' Design Awards will be granted the highly coveted A' Design Prize which contains 3D printed metal trophy, professional certificate, and a series of PR, marketing and publicity tools to celebrate the status of winning the A' Design Awards. Moreover, laureates of the A' Design Awards Competition are receiving the invitation to the Award Ceremony in Como, Italy with an opportunity to become a part of the exclusive “best designs of the year” exhibition that showcase design projects together with the best design works of the previous edition winners.