Lucas Brand Equity is a private equity fund focusing in the skincare, beauty and personal care space. LBE is principally owned and managed by Jay Lucas. Jay was a partner and one of the founders of Bain & Company’s LBO Consulting Group. Jay is the Founder of The Lucas Group, a leading strategy and private equity firm focused on the lower middle market. In that role, Jay and his teams have worked with leading private equity investors, engaged in more than 300+ transactions, including investments in more than 24 lower middle market companies, with multiple investment partners. These transactions have consistently generated returns in excess of 3.5 – 5.0x over the past 20 years. Backed by a team of seasoned executives, LBE's strategy is to infuse brands with proprietary technology, leverage the technology and ‘brand story’ to create a ‘differentiated position’ in the marketplace, and grow through non-traditional, ‘guerilla-like’ tactics to achieve scale. Follow us on Twitter! https://twitter.com/LB_Equity