tvbeat is passionate to help the sales-side TV advertising industry to overcome the challenges of growing fragmented TV audiences and inventory sources to evolve towards an optimized and holistic audience first market place. This opportunity shall greatly benefit cable operators, programmers and VoD players. We aim to help the sell-side TV advertising industry shift to: Harmonizing inventory, campaigns, ad products and audiences Automating workflows Enabling multi-tenant views and cross-platform planning capabilities to the buy-side Sustain management and control of inventory and audiences