Latent Beauty is a Jamaican owned, Plant-Based, Wellness, Beauty brand; committed to creating high-quality, clean beauty products, for members of our Afro-Caribbean and Black communities. Our consumers' well-being is always at the epicenter of our creations... As such, all our products are fragrance free, dye free and contains absolutely no toxins or harsh chemicals... Just the awesome goodness of nature, conveniently packaged.