Its is our goal to drive the growth of eCommerce in Africa by increasing awareness, confidence and capability of the ecommerce industry. EFA represents: - large and small eShop owners, - brick and mortar stores that are including ecommerce as part of their omnichannel strategy, - service providers (platforms, payments, logistics, delivery, consultants) EFA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa. The Forum will provide members with: - information about latest best practices, marketing, technology, and logistics; - promote good business practices via a governance code and a high profile seal (Trustmark); - provide expert guidance about regulatory issues such as the Davis Committee on Tax, CPA, - POPI and we will work with regulators to influence pragmatic interpretations; - stimulate education and training communications and services; - identify current key issues of concern to members and organize workshops to inform and agree on ways forward; - research: the Forum will develop a brief to produce definitive research relevant to member needs and which will become the accepted eCommerce reference source.