PRI is the medical communications division of Haymarket Media, a global communications company. We build long-term, trusting partnerships with our clients in the pharmaceutical industry to deliver programs that are professionally developed, appropriately targeted, and flawlessly executed. We are experienced and accomplished in reaching all healthcare disciplines and in delivering content to them in the format they prefer—print, live, web-based, and mobile. The campaigns we create range from prelaunch stage-setting to new product launches to ‘sustainability’ initiatives on behalf of mature products facing new competition. We have extensive experience in creating and sustaining Advisory Boards of top-level experts in a wide variety of therapeutic areas, in primary as well as specialty care; writing and editing slide decks; and conducting speaker training meetings for key opinion leaders and key product influencers in both live and web-based formats. Our goal is to deliver timely, clinically relevant, scientifically rigorous educational messages in a way that promotes well-informed medical decision making. Our clients enjoy the strategic advantage that comes from our connection to Haymarket’s growing family of medical brands. These well-recognized and respected brands offer audience insight and effective distribution channels to over 2 million healthcare professionals.