In-store analytics and activation for grocers, pharmacies and cosmetics Shopperception's analytics capabilities provide a complete understanding of shopper behavior in the store, as well as category level insights, capturing data at the product (SKU) level, and enabling complete visibility of the entire shopper experience in the store, including traffic into the store, shopper dwell times, store hot zones, traffic in the category, shoppers looking at the product, interacting with the product, taking it or leaving it for a competitors product or no product at all. Shopperception's in-store activation capabilities provide multi-screen, contextual and personalized shopper activation in the store, based on their location in the store and their interactions with product. Our activation platform integrates with exchanges and ad servers, and supports real-time bidding.