Emerging Markets Telecommunication Services Limited (EMTS), trading as 9mobile, is a proudly Nigerian private limited liability company empowered by a Unified Access Service License from the Federal Government of Nigeria in March 2007 to provide a broad range of telecommunication services nationwide across the voice, data and enterprise services spectrum. Formerly trading as Etisalat Nigeria, the official first call on the network was made on March 13th, 2008. The brand subsequently commenced commercial operations in Nigeria on October 23rd, 2008, with an innovative and groundbreaking offering – '0809uchoose'. The offer allowed Nigerians, for the first time in the evolution of telecommunications in the country, to choose and own their preferred unique mobile phone numbers. In July 2017, the company transitioned to the current brand identity – 9mobile, to reflect the dynamic, Resilient, Bold, and Creative attributes that it shares with the people of Nigeria, especially the vibrant youth segment. The 9mobile story ties into the authentic Nigerian heritage of ‘9ja-centricity’, and the remarkable journey of keeping true to the promise to always be 9mobile…here for you, here for 9ja! 9mobile has taken a leading role in the market for exceptional Customer Experience, Quality of Service, and Innovation. At 9mobile, Innovation is not just a buzz word; it is about how the company brings meaning into people's lives, and relentlessly pushing the frontiers to find new ways to solve everyday challenges.