"Sunderland has a proud past and an exciting future – but to create the vibrant and sustainable city we all want, we need to improve our city centre. The Sunderland Business Improvement District (BID) will see more than £3.4 million invested in the city centre over the next five years. This money will be used to deliver: - A cleaner, greener and safer city centre - A busier city centre, with increased footfall - A more vibrant evening economy, attracting more people between 5 – 10pm - Events, festivals, celebrations and markets - Improved marketing and promotion - Better signage, access and information for visitors - A leadership voice for city centre businesses See more at our website.