SponsorPulse™ is a first-of-its-kind sponsorship intelligence tool, making sponsorship insights accessible to properties, brands, and agencies of all sizes. The platform offers one common currency for the measurement and comparison of thousands of sponsorship properties around the globe across sport, music, entertainment, arts, and cause. Powered by proprietary consumer data, it enables a deeper understanding into how people engage with and feel about properties, while quantifying the potential for sponsor impact. In addition to platform, SponsorPulse™ provides other standardized measurement products to support the sponsorship journey, including Activation Potential, Celebrity Partnership, and Sponsorship Effectiveness that measures in-market reach and impact for an existing partnership.