Siperian is a leading provider of a master data management (MDM) software platform. Siperian helps companies unify critical data about customers, products and organizations that is fragmented across systems to deliver reliable, complete views of this data within existing business processes. With unified views of key business entity data, companies can benefit from information assets within operating and analytical business processes: • Marketing can attract new customers efficiently • Sales can cross-sell or up-sell to existing customers effectively • Supply chain operations can reduce cycle time in moving goods through distribution channels • Customer support can address issues in the absence of a complete customer context Net, companies increase customer profitability, reduce operating costs and better address regulatory compliance issues.