Win/Loss Analysis and Churn Analysis that Drives Sales Results Your Customers are Lying to You. They’re lying about price, competitive features, and sales performance. Well, not exactly lying – but you’re not getting the whole truth. Why? Because it’s just hard to give straight feedback, especially when it’s negative. We are truth-tellers, and we’re here to help you take decisive action. Quickly and with confidence. With sales audit evidence from the buyer, you can settle internal disputes, get teams aligned, and ensure that your actions match the needs of the market.