TYRA beauty is not just a cosmetics line. It’s a COSMETICS EXPERIENCE! And it’s all wrapped up in BEAUTYTAINMENT—where beauty and entertainment collide. We preach and teach the power of tooching booties, strutting thighs, posing tips, and smizing eyes. We make you look and feel more beautiful than you ever thought possible! With my beauty secrets and secret beauty weapons, this cosmetics experience is all about Beauty. Business. Bada**ery.