Get excited with our tale of love for great food and our passion for an ultimate dining experience! Innovative Foods Company was birthed in 1992, when the restaurant industry in Saudi Arabia was at its infancy phase and international food companies were just starting to penetrate the market. With this milieu, Ahmed Al Rasheed and Abdulmohsin Alrabiah, then young university graduates, conceived and launched 2in1® Restaurant in Riyadh, Saudi Arabia, in February 1992. Its enviable success was forthwith replicated by another impressive enterprise –the Shawarmer®. Its legacy began with the opening of the first branch in 1999, also in Riyadh, Saudi Arabia. Matchlessly popular since its inception, Sharwarmer® is definitely making headway in its business journey through the staunch support of its loyal customers.